1.) I think of the hands as people, coming together to make art and things artsy and beautiful, helping one another. I think this can be communicated without going down the "dirty hippy communal" negative associations. For this idea, its the hands, that develop the art and the output of Wonderroot. I wanted what "grows" to be an amalgam of sorts, of all things arts. Hence, the pseudo tree top will somehow have art tools in it. Maybe I can add in a dramam mask or so. I really like the handwritten type, I think that is somethign essential to Wonderroot's identity, as I do not want any of it to appear as "strict, rigid, or corporate".
2.)I also like this idea a lot, going intot he southern roots of Wonderroot, almost like a moonshine label, "art juice" of sorts. At the top is some curly lines, I am still not sure what to put there, if anything at all. But this is a direction I would like to go as well with Wonderroot's brand.
3.)Back to hand drawn type. This time I was going with something more organic, free flowing, like the ideas and ideals of Wonderroot. Maybe there is a way to incorporate this organic sense to either no.1 or no.2. I am not sure if this alone will work, as It reminds me a bit of the"Sid and Marty Kroft" era. Bugaloos, anyone?
