some links about rebranding

http://first.emeraldinsight.com/samples/mcdonalds2.pdf

http://www.mudvalley.co.uk/collateral/content/86.htm

http://www.entrepreneur.com/marketing/branding/imageandbrandingcolumnistjohnwilliams/article159470.html

http://www.marketingprofs.com/ea/qst_question.asp?qstID=8506

a case study:

http://www.stingconsultants.com/pdf/STING-casestudy-brandix.pdf

http://www.brandingasia.com/cases/nokia.htm

http://www.edgebusinessstrategies.com/case-studies.htm

http://buildinternet.com/2009/07/the-rebranding-of-a-company-a-case-study/

http://tutor2u.net/business/marketing/casestudy_rebranding.asp